Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
A pile of advertising mail
18th century English entrepreneur and potter Josiah Wedgwood developed modern marketing techniques and was an early advocate of direct mail.
Cover of Eatons Catalogue, Ontario, Canada, 1884
Josiah Wedgwood was an English potter, entrepreneur and abolitionist. Founding the Wedgwood company in 1759, he developed improved pottery bodies by systematic experimentation, and was the leader in the industrialisation of the manufacture of European pottery.
Josiah Wedgwood by George Stubbs, 1780, enamel on a Wedgwood ceramic tablet
Etruria Hall, the family home, built 1768–1771 by Joseph Pickford. It was restored as part of the 1986 Stoke-on-Trent Garden Festival and is now part of a four-star hotel.
A group of disused bottle kilns near St John's parish church, Burslem.
Vase on stand with inverted Neck, Josiah Wedgwood and Sons and Thomas Bentley, before 1780, black basalt. Chazen Museum of Art, Madison, Wisconsin.
