Donald Cannon is an American DJ, record producer, songwriter, and record executive. Cannon is a co-founder of the Atlantic Records imprint, Generation Now. He was also a member of the prominent Atlanta mixtape collective, Aphilliates Music Group, with his long-time collaborator and fellow Generation Now founder, DJ Drama. Over the course of his career, Cannon has produced tracks and albums for artists like Jeezy, Logic, Lil Uzi Vert, Lil Wayne, Ludacris, 50 Cent, and numerous others. He also served as the Vice President of A&R at Def Jam Recordings.

Tyree Cinque Simmons, known professionally as DJ Drama, is an American disc jockey (DJ), record executive and music promoter. He initially gained recognition as the DJ for Atlanta-based rapper T.I., and continued to gain prominence hosting mixtapes for other hip hop artists. His trademark Gangsta Grillz series is present on releases of which he has compiled; it has been popularized by artists including Lil Wayne, Tyler the Creator, Snoop Dogg, Yo Gotti, YoungBoy Never Broke Again, Fabolous, Jeezy, Meek Mill, and Gucci Mane, among others. Alongside record producer and fellow Philadelphia native Don Cannon, he co-founded the record label Generation Now in 2015, an imprint of Atlantic Records which has signed artists including Lil Uzi Vert and Jack Harlow.