The double feature is a motion picture industry phenomenon in which theatres would exhibit two films for the price of one, supplanting an earlier format in which the presentation of one feature film would be followed by various short subject reels.

A movie theater, cinema, or cinema hall, also known as a movie house, picture house, picture theater or simply theater, is a business that contains auditoria for viewing films for public entertainment. Most are commercial operations catering to the general public, who attend by purchasing tickets.