Durand is a city in and the county seat of Pepin County, Wisconsin, United States. Situated on the banks of the Chippewa River approximately 15 miles (24 km) from its confluence with the Mississippi River, the city borders the Town of Durand. The population was 1,854 at the 2020 census.

Pepin County is a county in the U.S. state of Wisconsin. As of the 2020 census, the population was 7,318, making it the fourth-least populous county in Wisconsin; it is also the smallest county in Wisconsin by area. Its county seat is Durand.