Dutch cheese farmers traditionally take their cheeses to the town's market square to sell them. Teams (vemen) of official guild cheese-porters (kaasdragers), identified by differently coloured straw hats associated with their forwarding company, carried the farmers' cheese on barrows that weighed about 160 kilograms. Buyers sampled the cheeses and negotiated prices using a ritual system, called handjeklap, whereby buyers and sellers clapped each other's hands and shouted out prices. Once a price was agreed, porters carried the cheese to the weigh house (Waag) and weighed the cheese on a company scale.

Alkmaar is a city and municipality in the Netherlands, located in the province of North Holland. Alkmaar is well known for its traditional cheese market. For tourists, it is a popular cultural destination. The municipality has a population of 111,766 as of 2023.