E Ink is a brand of electronic paper (e-paper) display technology commercialized by the E Ink Corporation, which was co-founded in 1997 by MIT undergraduates JD Albert and Barrett Comiskey, MIT Media Lab professor Joseph Jacobson, Jerome Rubin and Russ Wilcox.

Electronic paper, also known as electronic ink (e-ink) or intelligent paper, is a display device that mimics the appearance of ordinary ink on paper. Unlike conventional flat panel displays that emit light, an electronic paper display reflects ambient light, like paper. This may make them more comfortable to read, and provide a wider viewing angle than most light-emitting displays. The contrast ratio in electronic displays available as of 2008 approaches newspaper, and newly developed displays are slightly better. An ideal e-paper display can be read in direct sunlight without the image appearing to fade.