Ecotourism in the United States is commonly practiced in protected areas such as national parks and nature reserves. The principles and behaviors of ecotourism are slowly becoming more widespread in the United States; for example, hotels in some regions strive to be more sustainable.

Ecotourism is a form of tourism marketed as "responsible" travel to natural areas, conserving the environment, and improving the well-being of the local people. The stated purpose may be to educate the traveler, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and human rights.