Ecru is a town in Pontotoc County, Mississippi. The population was 895 at the 2010 census. Ecru is home to the largest upholstered furniture plant in the world which manufactures Ashley Furniture.

Pontotoc County is a county located in the U.S. state of Mississippi. As of the 2020 census, the population was 31,184. Its county seat is Pontotoc. It was created on February 9, 1836, from lands ceded to the United States under the Chickasaw Cession. Pontotoc is a Chickasaw word meaning "land of hanging grapes". The original Natchez Trace and the current-day Natchez Trace Parkway both pass through the southeast corner of Pontotoc County.