Edward Louis Bernays was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations, including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations. His uncle was psychoanalyst Sigmund Freud.

The 1954 Guatemalan coup d'état deposed the democratically elected Guatemalan President Jacobo Árbenz and marked the end of the Guatemalan Revolution. The coup installed the military dictatorship of Carlos Castillo Armas, the first in a series of U.S.-backed authoritarian rulers in Guatemala. The coup was largely the result of a CIA covert operation code-named PBSuccess.