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History
Electronic signage
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Electronic signage are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID, incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage.
The coloured panels contain fluorescent lamps which gradually change colour between red, blue and green.
The coloured panels contain fluorescent lamps which gradually change colour between red, blue and green.
McDonald's on Wangfujing Dajie, in Beijing, PRC with giant advertising TV billboard.
McDonald's on Wangfujing Dajie, in Beijing, PRC with giant advertising TV billboard.
The LED electric light guide plate of the pachinko store.
The LED electric light guide plate of the pachinko store.
Mo Farah on a billboard.
Mo Farah on a billboard.
Signage
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Signage is the design or use of signs and symbols to communicate a message. Signage also means signs collectively or being considered as a group. The term signage is documented to have been popularized in 1975 to 1980.
The "Welcome to Fabulous Las Vegas" sign, just to the south of the Las Vegas Strip
The "Welcome to Fabulous Las Vegas" sign, just to the south of the Las Vegas Strip
A coat of arms at Castle Borbeck
A coat of arms at Castle Borbeck
The Saracen's Head: a pub sign in Bath, England
The Saracen's Head: a pub sign in Bath, England
Four Times Night painting by William Hogarth depicting a retail sign c. 1738
Four Times Night painting by William Hogarth depicting a retail sign c. 1738