Fishing bait is any luring substance used specifically to attract and catch fish, typically when angling with a hook and line. There are generally two types of baits used in angling: hookbaits, which are directly mounted onto fish hooks and are what the term "fishing bait" typically refers to; and groundbaits, which are scattered separately into the water as an "appetizer" to attract the fish nearer to the hook. Despite the bait's sole importance is to provoke a feeding response out of the target fish, the way how fish react to different baits is quite poorly understood.

A fisherman or fisher is someone who captures fish and other animals from a body of water, or gathers shellfish.