The second generation Ford Thunderbird was produced by Ford for the 1958 to 1960 model years as a successor to the popular 1955–1957 two-seater. In response to Ford-conducted surveys two major changes were made to attract potential buyers: two rear seats were added and the level of luxury and features of a full-sized car were incorporated into a mid-size platform.

Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and marketing to develop upscale, distinctive "platform sharing" models that became highly profitable.