Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and marketing to develop upscale, distinctive "platform sharing" models that became highly profitable.

The Continental Mark II is an ultra-luxury coupé that was sold by the Continental Division of Ford for the 1956 and 1957 model years. The first product line of Continental, the Mark II was developed as the worldwide flagship vehicle of Ford Motor Company. Developed as a successor for the 1939–1948 Lincoln Continental, the Mark II derived its nameplate from European manufacturing practice, denoting a second generation of the model family; Ford would later use this nomenclature for the Mark Series of flagship personal luxury cars.