Framestore is a British animation and visual effects studio based on Chancery Lane in London, England. Formed in 1985, Framestore specialises in effects for film and prestige TV, advertising, rides and immersive experiences. It is the largest production house in Europe, employing roughly 3,000 staff, including 1,000 in London, and 1,500 across studios in Chicago, New York, Los Angeles, Montreal, Melbourne, Vancouver and Mumbai.
Framestore office near Oxford Street, London, circa 2013
Visual effects is the process by which imagery is created or manipulated outside the context of
a live-action shot in filmmaking and video production.
The integration of live-action footage and other live-action footage or CGI elements to create realistic imagery is called VFX.
The Man with the Rubber Head
A period drama set in Vienna uses a green screen as a backdrop, to allow a background to be added during post-production.
Composite of photos of one place, made more than a century apart