Frederick Warne & Co. is a British publisher founded in 1865. It is known for children's books, particularly those of Beatrix Potter, and for its Observer's Books.

Helen Beatrix Potter was an English writer, illustrator, natural scientist, and conservationist. She is best known for her children's books featuring animals, such as The Tale of Peter Rabbit, which was her first commercially published work in 1902. Her books, including 23 Tales, have sold more than 250 million copies. An entrepreneur, Potter was a pioneer of character merchandising. In 1903, Peter Rabbit was the first fictional character to be made into a patented stuffed toy, making him the oldest licensed character.