Genesis Motor, LLC, commonly referred to as Genesis, is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, the Genesis brand was officially announced as an independent marque on 4 November 2015, launching its first Genesis standalone model, the Genesis G90, in 2017. Genesis models are designed in Rüsselsheim (Germany), Namyang, and Irvine ; and produced in Ulsan.

The Hyundai Motor Company, often referred to as Hyundai Motors, and commonly known as Hyundai, is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, which was founded in 1967. Currently, the company owns 33.88 percent of Kia Corporation, and fully owns two marques including its luxury cars subsidiary, Genesis, and their electric vehicle brand Ioniq. The three brands altogether make up the Hyundai Motor Group.