Luis Antonio Dámaso de Alonso, known professionally as Gilbert Roland, was a Mexican-born American film and television actor whose career spanned seven decades from the 1920s until the 1980s. He was twice nominated for the Golden Globe Award in 1952 and 1964 and inducted into the Hollywood Walk of Fame in 1960.
Roland in 1952
Gilbert Roland from the trailer for The Bad and the Beautiful (1952)
With Constance Bennett in After Tonight (1933)
Gilbert Roland in The French Line (1954).
Latin lover is a stereotypical stock character, part of the Hollywood star system. It appeared for the first time in Hollywood in the 1920s and, for the most part, lost popularity during World War II. In time, the type evolved, developing various local variants and gradually incorporating attributes other than the originally defining physical characteristics.
Rudolph Valentino, the original "Latin lover", who epitomized the type
Charles Boyer, creator of the French lover cliché
Antonio Banderas, one of the latest incarnations of the type