Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2000. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.
Gotham used by the 2008 Obama presidential campaign.
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. For the purposes of type classification, sans-serif designs are usually divided into these major groups: § Grotesque and § Neo-grotesque, § Geometric, § Humanist and § Other or mixed.
Rothbury, an early modulated sans-serif typeface from 1915. The strokes vary in width considerably.
Sans-serif letterforms in ancient Etruscan on the Cippus Perusinus
Roman square capitals, the inspiration for serif letters
A 12th-century Medieval Latin inscription in Italy featuring sans-serif capitals