Grape-Nuts
Videos
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr.
Post Original grape-nuts cereal, with milk
Grape-Nuts ad, 1900
1931 ad published in Pictorial Review magazine
Grape-Nuts ice cream
Euell Gibbons
Videos
Euell Theophilus Gibbons was an outdoorsman and early health food advocate who promoted eating wild foods during the 1960s.
Grape-Nuts
…riff" and have even developed products that feature the text, "I thought you were Dale." A subsequent ad campaign generated another catchphrase, as Euell Gibbons became the spokesperson for the brand, promoting Grape-Nuts as the "Back to Nature Cereal." The line "Ever eat a pine tree? Many parts are edible" drew…
Gibbons circa 1960