Grupo Firme is a regional Mexican band based in Tijuana, Baja California. Formed in 2014, they have received nominations for a variety of awards that include Premios Juventud and Premio Lo Nuestro, being the winner in 2021 of the latter in five categories.

Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by regions. Subgenres include banda, duranguense, grupero, mariachi, New Mexico music, Norteño, Sierreño, Tejano, and Tierra Caliente. It is among the most popular radio formats targeting Mexican Americans in the United States.