Guerrero Negro is the largest town located in the municipality of Mulegé in the Mexican state of Baja California Sur (BCS). It had a population of 13,596 in the 2020 census. The town is served by Guerrero Negro Airport.

Daniel Keith Ludwig was an American shipping businessman, who was also involved in many other industries. He pioneered the construction of super tankers in Japan, founded Exportadora de Sal, SA in Mexico and developed it as the largest salt company in the world, built a model community in association with the Jari project, which he pioneered, on the Amazon River in Brazil to produce pulp paper, and had numerous hotels around the world.