H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.
H&M store on Fifth Avenue in New York City
H&M Home section in an Antwerp store
H&M store at the Pavilions Shopping Centre, Birmingham, UK
H&M Asia flagship store at Causeway Bay, Hong Kong
Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear. Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.
Clothes for sale at a Zara store in Hong Kong
The former "Big Biba" building, circa 2006
A H&M store in Downtown Montreal
People on the road protesting saying fast fashion destroys the climate