The Hannover Messe is one of the world's largest trade fairs, dedicated to the topic of industry development. It is organized by Deutsche Messe AG and held on the Hanover Fairground in Hanover, Germany. Typically, there are about 6,500 exhibitors and over 200,000 visitors.

A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.