Helvetica
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Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.
A 1969 poster by Robert Geisser exemplifying the "Swiss" style of the 1950s and 60s: solid red colour, simple images, and neo-grotesque sans-serif type, all in lowercase. This design appears to use Helvetica or a close imitation.
An early Helvetica specimen in the asymmetric Swiss modernist style, showing tight spacing in the poster style of the period
A hand-cut rubylith master used in the 1983 phototypesetting release of Neue Helvetica
A Helvetica Flair specimen sheet
Sans-serif
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In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend t
Rothbury, an early modulated sans-serif typeface from 1915. The strokes vary in width considerably.
Sans-serif letterforms in ancient Etruscan on the Cippus Perusinus
Roman square capitals, the inspiration for serif letters
A 12th-century Medieval Latin inscription in Italy featuring sans-serif capitals