Herzogenaurach is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is home to two major international sporting goods companies, Adidas and Puma, and Schaeffler Group, a car parts manufacturer.
Aerial view of Herzogenaurach in 2020
The Adidas factory outlet in Herzogenaurach
PUMAVision, the headquarters of Puma in Herzogenaurach
The corporate headquarters of Schaeffler Group in Herzogenaurach
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Factory outlet in Herzogenaurach, Germany
Bernard Tapie, French businessman, owned Adidas from 1990 to 1992 but relinquished control due to debt.
An Adidas shoe, with the company's three parallel bars
Adidas has long been a popular manufacturer of astro turf football shoes – shown here a recent pair that has been a popular choice.
