Hilversum is a city and municipality in the province of North Holland, Netherlands. Located in the heart of the Gooi, it is the largest urban centre in that area. It is surrounded by heathland, woods, meadows, lakes and smaller towns. Hilversum is part of the Randstad, one of the largest conurbations in Europe, and the Amsterdam metropolitan area; it is about 22 km southeast of Amsterdam's city centre and about 15 km north of Utrecht.

North Holland is a province of the Netherlands in the northwestern part of the country. It is located on the North Sea, north of South Holland and Utrecht, and west of Friesland and Flevoland. As of January 2023, it had a population of about 2,952,000 and a total area of 4,092 km2 (1,580 sq mi), of which 1,429 km2 (552 sq mi) is water.