The 21st-century hipster is a subculture typically associated with urban millennials. The subculture is characterized by alternative fashion, lifestyle, and music. Hipster values are defined by claims
Plaid shirts, decorative pashminas or scarfs, horn-rimmed glasses and beards are associated with the stereotypical 21st-century hipster.
Full beards, vintage clothes, and retro electronics, such as the Casio F-91W watch pictured, are associated with hipster subculture.
Fred Armisen and Pacific northwest native Carrie Brownstein parody American hipsters on Portlandia.
Tampere in Pirkanmaa, Finland is popular with hipsters.
Performative male
Videos
The performative male, also sometimes called the matcha male, is an internet meme and term referring to an alleged archetype of men that was popularized on social media in 2025. It generally involves
Hipster (contemporary subculture)
…Bobo (socio-economic group) (Bourgeois-Bohèmes), also known as "bobos", are most likely the French origin of hipsters. Performative male Dimes Square…
A participant in a performative male contest wearing a tote bag and holding a matcha latte
Clairo @ The Greek L.A. 04 02 2022
ICED BLUEBERRY MATCHA T @ The Dials 2025 07 18
Canvas tote bag from Books & Books, Miami, Florida, USA 20130912