Hyperpalatable food combines high levels of fat, sugar, sodium, or carbohydrates to trigger the brain's reward system, encouraging excessive eating. The concept of hyperpalatability is foundational to
A cheeseburger contains hyperpalatable elements of carbohydrates (white bread bun), saturated fats (cheese, meat) and salt.
Ultra-processed foods are industrially manufactured food products, generally derived from natural food or synthesized from other organic compounds. The term is commonly associated with the Nova food c
Hyperpalatable food
…excluding dietary fiber) to trigger the brain's reward system, encouraging excessive eating. The concept of hyperpalatability is foundational to ultra-processed foods, which are usually engineered to have enjoyable qualities of sweetness, saltiness, or richness. Hyperpalatable foods can stimulate the release of…
Froot Loops, a breakfast cereal, is an example of ultra-processed food.
An aisle of ultra-processed foods in an American supermarket
Often foods with high saturated fat or lots of processed sugars will have labeling, like this one in Canada on a box of food.
Nestlé is one of the world's major distributors of ultra-processed food, with a presence in 188 countries.