I Can't Believe It's Not Butter! is a brand of margarine, produced by Flora Food Group and marketed as a substitute for butter.
Not Butter
Fabio Lanzoni, spokesman of the brand since 1994.
Margarine
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Margarine is a spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Although originally made from animal fats, most margarine consumed today is made from v
I Can't Believe It's Not Butter!
…I Can't Believe It's Not Butter! is a brand of margarine, produced by Flora Food Group and marketed as a substitute for butter. The J.H. Filbert company, based in Baltimore, Maryland, US developed the product…
Margarine in a tub
Dutch margarine advertising, 1893
A 1948 advertisement for margarine with instructions for mixing the color inside a sealed bag.
Postcard of "Incorporating Salt and Working Moisture out of "Swift's Premium" Oleomargarine", undated