Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information technology can be integrated vertically into established technologies and commercial structures.

Winky Dink and You was a CBS children's television show that aired from 1953 to 1957, on Saturday mornings at 10:30 a.m. Eastern / 9:30 Central. It was hosted by Jack Barry and featured the exploits of a cartoon character named Winky Dink and his dog Woofer, with sound effects provided by Joseph Scholnick. The show, created by Harry Prichett, Sr. and Ed Wyckoff, featured Barry and his sidekick, the incompetent Mr. Bungle, introducing clips of Winky Dink, who was noted for his plaid pants, tousled star-shaped hair, and large eyes.