An Internet meme, or simply meme, is a cultural item that is spread via the Internet, often through social media platforms. Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time. The name is from the concept of memes proposed by Richard Dawkins in 1972.

Vine was an American short-form video hosting service where users could share up to 10-second-long looping video clips. It was originally launched on January 24, 2013, by Vine Labs, Inc and Big Human. Bought by Twitter, Inc. in 2012 before its launch, the service was shut down on January 17, 2017, and the app was discontinued a few months later.