Jörmundur Ingi Hansen is an Icelandic neopagan leader, designer, businessman and clothing retailer. Trained as a sculptor and known as a prominent member of Reykjavík's hippie scene, he co-founded the Icelandic neopagan organization Ásatrúarfélagið in 1972, co-creating its rituals, liturgy and clothing. From 1994 to 2002, he led the organization, holding the title allsherjargoði; during his time in office, Ásatrúarfélagið experienced significant membership growth, acquired a building in Reykjavík and constructed a pagan burial ground designed by Jörmundur. An internal conflict led to his removal from the position, and in 2004 he left and became the leader of a small splinter group.

Ásatrúarfélagið, also known simply as Ásatrú, is an Icelandic religious organisation of heathenry. It was founded on the first day of summer in 1972, and granted recognition as a registered religious organization in 1973, allowing it to conduct legally binding ceremonies and collect a share of the church tax. The Allsherjargoði is the chief religious official.