The Jōetsu Shinkansen (上越新幹線) is a high-speed shinkansen railway line connecting Tokyo and Niigata, Japan, via the Tōhoku Shinkansen, operated by the East Japan Railway Company. Despite its name, the line does not pass through the city of Jōetsu or the historical Jōetsu region, which instead are served by the Hokuriku Shinkansen. The name instead originates from the parallel Jōetsu Line, which in turn is named after the two provinces that it connects: Jōshū, and Echigo Province.

Niigata is a city located in the northern part of Niigata Prefecture. It is the capital and the most populous city of Niigata Prefecture, and one of the cities designated by government ordinance of Japan, located in the Chūbu region of Japan. It is the most populous city on the west coast of Honshu, and the second populous city in Chūbu region after Nagoya. It faces the Sea of Japan and Sado Island. As of 1 September 2022, the city had an estimated population of 779,049, and a population density of 1,072 persons per km2. The total area is 726.45 square kilometres (280.48 sq mi). Greater Niigata, the Niigata Metropolitan Employment Area, has a GDP of US$43.3 billion as of 2010.