James Ford Bell
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James Ford Bell, was an American business leader and philanthropist, was the founder of General Mills in 1928. He served as president of General Mills from 1928 to 1934 and as chairman from 1934 to 19
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Breakfast cereal
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Breakfast cereal is a category of food, including food products, made from processed cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.
Additional nutrition is provided to flaked breakfast cereal by serving it in milk, topping it with fresh fruit such as raspberries, and including beverages like tea and orange juice, as "part of a complete breakfast".
A Quaker Oats advertisement circa 1900
1910 Kellogg's Corn Flakes advertisement
Breakfast cereals primarily marketed to children, such as Froot Loops, are commonly brightly colored and high in sugar.