Jaya Bhattacharya is an Indian television actress. She is known for playing antagonistic roles in TV serials. She has also done small roles in movies. Best known for playing Payal in soap opera Kyunki Saas Bhi Kabhi Bahu Thi, she also played the roles of Jigyasa Bali in Kasamh Se, Sakku Bai in Jhansi Ki Rani, and Sudha Buaa in Gangaa. She again gained popularity with her role of Vasundhara Pandey in drama series Thapki Pyar Ki (2015–2017). She appeared in Silsila Badalte Rishton Ka (2018–2019) and then she played the role of veena devi in Thapki Pyar Ki 2.

Kyunki Saas Bhi Kabhi Bahu Thi is an Indian Hindi-language soap opera that aired from 3 July 2000 to 6 November 2008 on Star Plus. The show was co-produced by Shobha Kapoor and Ekta Kapoor under their banner Balaji Telefilms.