Kasautii Zindagii Kay is an Indian Hindi-language television series produced by Ekta Kapoor's Balaji Telefilms on Star Plus. The show starred Shweta Tiwari, Cezzane Khan later replaced by Hiten Tejwani, Ronit Roy and Urvashi Dholakia. The show aired from 29 October 2001 to 28 February 2008. The whole series is digitally available on Disney+ Hotstar. The show was one of the most longest running television show of Star Plus.

Ekta Kapoor is an Indian television producer, film producer and director who works in Hindi cinema and soap opera. She is the joint managing director and creative head of Balaji Telefilms Limited, which was founded in 1994. In 2001, Balaji Motion Pictures was launched as a subsidiary company of Balaji Telefilms Limited which is a film production and distribution company. She launched ALT Balaji in April 2017.