Kenneth Eriksson is a now retired World Rally Championship rally driver. He drove for several manufacturer teams, including the Subaru World Rally Team, Mitsubishi, Hyundai and Škoda. He was the 1986 Group A Champion in the competition's only year, his best performance, overshadowed by the fatalities that occurred in that season.

The Subaru World Rally Team (SWRT) was Subaru's World Rally Championship (WRC) team. It used a distinctive blue with yellow colour scheme that is a throwback to the sponsorship deal with State Express 555, a BAT cigarette brand popular in Asia. 555 logos were found on Subaru cars from 1993 to 2003, although less prevalent since 1999 due to BAT's participation in Formula One with British American Racing. Subaru's WRC efforts date back to 1980, however, in 1989 British firm Prodrive took over its operations, and its base moved from Japan to Banbury, England.