Koakuma Ageha is Japanese magazine that introduces the latest fashion and lifestyle trends popular among hostesses that is published twice a year, with the main target audience being women in their teens to 20s. Fans of the magazine are also referred to as "agejo" and often members of the Gyaru subculture.

A hostess club is a type of night club found primarily in Japan which employs primarily female staff and caters to men seeking drinks and attentive conversation. The modern host club is a similar type of establishment where primarily male staff attend to women. Host and hostess clubs are considered part of mizu shōbai, the night-time entertainment business in Japan.