Kool-Aid
Videos
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Sm
The building in Hastings, Nebraska, where Kool-Aid was invented
Drinking the Kool-Aid
Videos
"Drinking the Kool-Aid" is a neologism for a strong belief in and acceptance of a dogma, a deadly, deranged, or foolish ideology, or concept based only upon the overpowering coaxing of another. The ex
Kool-Aid
…towards Latinos. According to the brand, almost 20 percent of Kool-Aid drinkers are Hispanic, and slightly more than 20 percent are African-American. "Drinking the Kool-Aid" is a phrase suggesting that one has mindlessly adopted a dogma of a group or a (cult) leader without fully understanding the ramifications or implications…
A box of Flavor Aid found amongst other beverages at Jonestown
A sign during the 2011 Wisconsin protests, reading "we won't drink the kool-aid"