Lagonda is a British luxury car brand established in 1906, which has been owned by Aston Martin since 1947. The trade-name has not had a continuous commercial existence, being dormant several times, most recently from 1995 to 2008, 2010 to 2013, and 2016 onward.

Aston Martin Lagonda Global Holdings PLC is a British manufacturer of luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Steered from 1947 by David Brown, it became associated with expensive grand touring cars in the 1950s and 1960s, and with the fictional character James Bond following his use of a DB5 model in the 1964 film Goldfinger. Their grand tourers and sports cars are regarded as a British cultural icon.