Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.
A frame from Lamp
Adam Spiegel, known professionally as Spike Jonze, is an American filmmaker, actor and photographer. His work includes films, commercials, music videos, skateboard videos and television.
Jonze at the 2013 New York Film Festival
Jonze holding a producer credit for The 1 Second Film in 2004
Jonze in 2013
Jonze with President Bill Clinton and then-wife Sofia Coppola at Three Kings screening on October 14, 1999.