The Lincoln Mark VIII is a grand touring luxury sport coupe that was marketed by Lincoln from the 1993 to 1998 model years. The first generation of the Mark series branded entirely as a Lincoln, the Mark VIII again served as a counterpart of the Ford Thunderbird and Mercury Cougar. Though maintaining its traditional brand rivalry with the Cadillac Eldorado, the Mark VIII was also developed to become more competitive against luxury coupes from automakers around the world.

Lincoln Motor Company, or simply Lincoln, is the luxury vehicle division of American automobile manufacturer Ford Motor Company. Marketed among the top luxury vehicle brands in the United States Lincoln is positioned closely against its General Motors counterpart Cadillac. However, beginning with the 2021 model year, they only offer SUV and crossover vehicles.