A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.

Spencerian script is a script style based on Copperplate script that was used in the United States from approximately 1850 to 1925, and was considered the American de facto standard writing style for business correspondence prior to the widespread adoption of the typewriter. Spencerian script, an American form of cursive handwriting, was also widely integrated into the school system as an instructional method until the "simpler" Palmer Method replaced it. President James A. Garfield called the Spencerian script, "the pride of our country and the model of our schools."