Lolita fashion is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period. A very distinctive property of Lolita fashion is the aesthetic of cuteness. This clothing subculture can be categorized into three main substyles: 'Gothic', 'Classic', and 'Sweet'. Many other substyles such as 'Sailor', 'Country', 'Hime' (princess), 'Guro' (grotesque), 'Qi' and 'Wa', 'Punk', 'Shiro' (white), 'Kuro' (black), and 'Steampunk' Lolita also exist. This style evolved into a widely followed subculture in Japan and other countries in the 1990s and 2000s and may have waned in Japan as of the 2010s as the fashion became more mainstream.

Victorian fashion consists of the various fashions and trends in British culture that emerged and developed in the United Kingdom and the British Empire throughout the Victorian era, roughly from the 1830s through the 1890s. The period saw many changes in fashion, including changes in styles, fashion technology and the methods of distribution. Various movement in architecture, literature, and the decorative and visual arts as well as a changing perception of gender roles also influenced fashion.