The Rotary Lombardi Award is an award for college football in the United States. Awarded by the Rotary Club of Houston, Texas annually to the college football player "who best embodies the values and spirit of NFL's legendary coach Vince Lombardi" the Rotary Lombardi Award program was created in 1970 shortly after the death of Lombardi. The committee outlined the original criteria for eligibility for the award, which remained in place until this day:

Vincent Thomas Lombardi was an American football coach and executive in the National Football League (NFL). Lombardi is considered by many to be the greatest coach in American football history, and he is recognized as one of the greatest coaches and leaders in the history of all American sports. He is best known as the head coach of the Green Bay Packers during the 1960s, where he led the team to three straight and five total NFL Championships in seven years, in addition to winning the first two Super Bowls at the conclusion of the 1966 and 1967 NFL seasons.