Lord Kitchener Wants You is a 1914 advertisement by Alfred Leete which was developed into a recruitment poster. It depicted Lord Kitchener, the British Secretary of State for War, above the words "WANTS YOU". Kitchener, wearing the cap of a British field marshal, stares and points at the viewer calling them to enlist in the British Army against the Central Powers. The image is considered one of the most iconic and enduring images of World War I. A hugely influential image and slogan, it has inspired imitations in other countries.
The London Opinion published poster: "Britons: Lord Kitchener Wants You. Join Your Country's Army! God save the King." Modern reproduction from IWM
Eric Field's original design that caught the attention of Lord Kitchener
British World War I recruiting poster featuring the national personification, John Bull, c. 1915. "Who's absent? Is it you?"
John Redmond. Join an Irish Regiment, 1915
Military recruitment refers to the activity of attracting people to, and selecting them for, military training and employment.
French marines recruitement poster
"To Arms! To Arms!" Recruitment poster for Confederate States of America. Floyd County, Virginia, 1862.
A World War I recruitment poster featuring Lord Kitchener (British Minister of War)
J. M. Flagg's Uncle Sam recruited soldiers for World War I, and was revived in later wars. Based on the Kitchener poster
