Lovech is a city in north-central Bulgaria. It is the administrative centre of the Lovech Province and of the subordinate Lovech Municipality. The city is located about 150 kilometres northeast from the capital city of Sofia. Near Lovech are the towns of Pleven, Troyan and Teteven.

Lovech Province is one of the 28 provinces of Bulgaria, lying at the northern centre of the country. It is named after its main city - Lovech. As of December 2009, the population of the area is 151,153.