The MTV Video Music Award for Best New Artist has been given out since the first annual MTV Video Music Awards in 1984. Until 2006, the award was named Best New Artist in a Video. In 2007 its name was changed to Best New Artist, as the category underwent a format change to recognize the artist's body of work for the full year rather than a specific video. For the 2008 ceremony, the award retained its 2007 name but returned to the format of awarding a specific video rather than the artist's full body of work.

One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London in 2010. The group is composed of Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and previously Zayn Malik until his departure from the group in March 2015. They became one of the best-selling boy groups of all time before going on an indefinite hiatus in 2016.