The Macy's Thanksgiving Day Parade is an annual parade in New York City presented by the U.S.-based department store chain Macy's. The parade first took place in 1924, tying it for the second-oldest Thanksgiving parade in the United States; it has been held every year since except from 1942 through 1944. Its signature giant helium balloons date to 1928, with smaller air-filled balloons having been used in 1927. The three-hour parade is held in Manhattan, ending outside Macy's Herald Square, and takes place from 9:00 a.m. to 12:00 p.m. Eastern Standard Time on Thanksgiving Day, and has been televised nationally on NBC since 1953.

Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. It has been a sister brand to the Bloomingdale's department store chain since being acquired by holding company Federated Department Stores in 1994, which renamed itself Macy's, Inc. in 2007. It is the largest department store company by retail sales in the United States as of 2015.