MagiCans were special, mechanical cans used by The Coca-Cola Company in the United States of America as a part of their $100-million "Magic Summer '90" promotion. The MagiCan promotion began on May 7,
A spring-loaded tab dispensed real U.S. money or a gift certificate redeemable for trips or merchandise.
OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demography with unusual advertising tactics, including neo-noir design, chain letters, and deliberately nega
MagiCan
…My Coke Rewards, another Coca-Cola promotion with a similar concept, tied to redemption codes. OK Soda featured a similar promotion with their Prize Can…
The original four cans used in test markets
One of the OK Soda can designs; illustrated by Charles Burns